5-steps design thinking process for innovation

Using the 5-stages of the Design Thinking Framework has helped me get my message across: 

Empathy. Who are your stakeholders? Start with the ‘end user’s’ mind”. What are their pain points? What health issues are most important to “them” (and their loved one)?

Observation. Without judgment, observe your users/consumers/communities/policymakers behavior. Are their words matching their action? What are the barriers? What are the facilitators?

Iteration. By stepping into the shoes of your stakeholders and observing their behavior, how might you modify your beginning hypothesis?

Prototyping.  Try different interventions and get feedback from your stakeholders.

Experimentation. Test the different experiments with different stakeholders. Do you see similarities and differences in responses, call to action, or no change in behavior?

Use the science to justify your evidence. Use the art of design thinking to get your message across to make a greater impact.

#customerengagement #clientsatisfaction #designthinking #mangement #leadership